Keller Williams Worldwide - the world's largest franchise and family of real estate agents

What exactly is Keller Williams franchise? How did the largest group of professionals in the world of real estate end up in our area? And why are the advantages of the KW system truly unique?

 

In the fast-paced world of real estate, where every deal matters and success depends on the right partnership, Keller Williams emerges as a beacon of innovation and support. Since its founding in 1983, Keller Williams has not only become the largest real estate franchise in the world, but has also redefined the industry by putting agents first.

 

THE GREAT EXPERIMENT: A NEW APPROACH TO THE OLD WORLD AS THE KEY TO SUCCESS

Gary Keller, the visionary founder of the Keller Williams franchise, launched a grand experiment with the idea of reshaping the real estate landscape. With a passion for teaching and training, he envisioned a company where agents were not just cogs but integral partners on the road to success. His key decision to view agents as business partners, not just employees, set the stage for a revolutionary business model.

 

The business model of the KW system through the eyes of an agent

KW is not an agency, but a system, a platform, which connects people, countries, clients and agents. And the best way to provide clients with top-notch service is for agents, as an integral and essential part of the system, to be trained and to constantly improve, with the full support of the KW family. The basic principles of the Keller Williams System business model are a testament to its commitment to agents:

• KW ensures that its agents enjoy a business structure that encourages growth and prosperity.
• Recognizing agents as vital collaborators, KW treats them as true business partners, empowering them to take control of their careers.
• Continuously rewarding agents who actively contribute to the growth of the company, creating a culture of mutual success.
• Transparency is key. KW provides full access to financial information, empowering associates with knowledge and fostering trust.
• For agents, there is a support team that consults, trains and promotes teamwork, creating an environment where success is a common goal.
• KW offers the highest level of training in the industry. The commitment to education is unwavering, with various platforms providing advanced and comprehensive learning opportunities on a global scale.

 

From local success to global leadership

With more than 30 years of shaping successful real estate careers and the world's largest real estate sales volume, Keller Williams has grown into the largest real estate franchise globally, always with an unwavering focus on the success of its agents and the uncompromising satisfaction and fulfillment of its clients' goals and dreams. And since 2020, KW has expanded its presence in the Balkans through KW Serbia! The recognition of the same common values and the continuous desire for improvement, supported by the technical power of the KW system, opened the door to a new and inspired way of doing business.

From agents for agents - and clients!

KW is a family of agents working on 5 continents and 55 different regions of the world, but the goal and purpose is the same everywhere - success and fulfillment of our clients' wishes! And while we believe that through constant learning and improvement on our part, we will be the best collaborators for you, what the system itself provides in parallel really puts the focus on the client himself. At the heart of everything is a culture based on win-win, integrity, commitment, trust and teamwork. This culture is rooted in the local presence of agents, and represents our clients, i.e. their properties, on a global level.

Win-win, or no deal!

The key elements of our belief system and business ethics are simple:

• Win-win, or no deal: each of the parties in agreements and negotiations in real estate business must be satisfied. We advise, check, analyze and propose until we reach the best solution for all clients. No success for both parties - no win for the business itself!

• Integrity, do the right thing: our ethical standards are set high, and we do not compromise on them. Integrity has no price, and neither does the satisfaction of clients with whom we build a relationship for life.

• Customers, always come first: our clients clearly come first. Client satisfaction depends on our success, and vice versa - satisfaction after a job well done is our success!

• Commitment, in all things: we are committed to success, from the first conversation with the client. And the completion of the work is not the end of cooperation, but a step in the relationship that we cultivate without limits.

• Communication, seek first to understand: we do not take things for granted, because we are not just your real estate agents. We make your dreams and life plans come true, which is why continuous communication and a deep understanding of what you need is the essence of our business.

• Creativity, ideas before results: results are the consequence of good communication and creativity that each individual, as well as exceptionally designed KW systems, brings with them. We do not set limits in creativity!

• Teamwork, together everyone achieves more: why fight alone, if the whole world stands by you? Each market center, region, and country in the KW system has its own individual team support, and the support of the entire KW family is available to agents from the moment of joining the system.

• Trust, starts with honesty: trust is earned, and we build our trust on honesty in opinions and answers. Honesty and transparency are inevitable in order to achieve your success in the best way.

• Equity, opportunities for all: all associates and all clients have an open door to success. Our initial position is that everyone can successfully do business, every client can successfully sell real estate, with a support system, transparency of information and trust.

• Success, results through people: the success of one of us is the success of all! And every successfully completed job and smile on the client's face confirms the value of our system and the success that the KW system has confirmed as number 1 in the world of real estate for decades!

 

The technological advantage of the Keller Williams system

In a world where technology is the heart of success, Keller Williams leads the way with Keller Cloud. This powerful set of tools, driven by AI and machine learning, provides smarter business solutions for agents and improved experiences for customers.

• Command: More than CRM (Customer relationship management), Command optimizes, manages and runs business with exceptional simplicity and insight. At the center of all events, it provides agents with tools for success, and clients with flawless communication, the latest information and the fastest access to data relevant to the purchase or sale of real estate.

• The KW app empowers agents and their clients, fostering relationships that stand the test of time.

• Laboratories: KW believes in the power of collaboration, and we are daily proof that developing new ideas together - provides the best results. Labs, a collaborative design process, provides direct influence and allows agents to upgrade the business software they use.

As home and work coexist and virtual life intertwines with reality, KW is here as the partner you need. With a rich history of putting agents first and an unwavering commitment to innovation, education and clients, Keller Williams is not just a real estate franchise; it's the catalyst for your success in the dynamic world of real estate!

Take the next step in the world of real estate with us, and see our words for yourself.